2018 – California
Leaf Organics was an organic food cafe on early 2000’s that was shutdown besides having good reviews everywhere. I loved their brand and decided to make a rebrand, reimagining what it would look like today. The old brand was fancy and and didn’t have softness and an organic feeling at all.
This is the original brand in Los Angeles while they were open for business.
The leaf icon continue to be the center point of the brand, bringing the sense of nature and healthiness the brand delivers through its food.
The typography received a rounded soft treatment to resemble the natural curves of the nature.