Divina Padoca

Briefing

Divina Padoca (divine bakery), a south brazilian bakery, asked me for a new brand identity to help them approach their new target: young millenials and offices. 

As humor is something really strong in Brazil (the also known “meme land” and the country of memes), i’ve come with a mix of cool graphics and an humorous approach to the divinity beyond bread as we see in the Bible, also using fake Bible psalms relating to food and crafting elaborate jokes that locals could easilly get. 

11º Mandamento
Não deixarás sobrar farelo

11th commandment – Thou shalt not leave crumbs

THE LOGO

Inspiration

Loafs of bread
Worshipping
Divine light glowing

CONSTRUCTION

divinapadoca800px

COLORS

BROWN DERBY

C 45 M 75 Y 60 K 90

#4D2913

SAPLING

C 15 M 10 Y 45 K 00

#DBD59C

TYPO