Henrique possesses an outstanding creative vision, translating abstract ideas into remarkable visuals and demonstrating a deep understanding of design principles. His natural leadership ability fosters teamwork, innovation, and an atmosphere of excellence, and he excels at mentoring and nurturing emerging talent. Henrique's unwavering integrity, reliability, and dedication, coupled with his positive attitude and work ethic, make him an invaluable asset to any design team or organization.
SENIOR PRODUCT DESIGNER & DESIGN LEAD · GMT-3 (US-FRIENDLY OVERLAP)
Evidence before aesthetics
15 years of turning complex product briefs into high-converting realities. Backed by $6M+ in tracked outcomes, a 70% reduction in team delivery times, developer-grade Figma execution and hands-on experience creating and using agentic AI systems. Fully aligned with US and West EU timezones.
Worked with
Hello Seven 🇺🇸AIMMS 🇳🇱SoundsProfitable 🇺🇸Dan Churchill 🇺🇸Ecoflex 🇧🇷Woop Comunicação 🇧🇷Earth Echo Foods 🇺🇸Revton 🇦🇪Lunelli 🇧🇷Dionamite 🇵🇹Rustic Red Door Co. 🇺🇸Julie Solomon 🇺🇸Hospital Santa Catarina 🇧🇷Quality of Life 🇺🇸Ubiminds 🇧🇷CYMACO 🇧🇷Suzy Ashworth 🇬🇧Polopiqué 🇵🇹Transmagna 🇧🇷BTA Aditivos 🇧🇷Chrysalis AI 🇺🇸Consistem 🇧🇷Safe Life Defense 🇺🇸Anna Bey 🇸🇪LawAI 🇳🇴Neen James 🇺🇸Karla Vivian 🇧🇷juridiskabc 🇳🇴Rich Litvin 🇺🇸Nathan Barry 🇺🇸Dana Vollmer 🇺🇸Hello Seven 🇺🇸AIMMS 🇳🇱SoundsProfitable 🇺🇸Dan Churchill 🇺🇸Ecoflex 🇧🇷Woop Comunicação 🇧🇷Earth Echo Foods 🇺🇸Revton 🇦🇪Lunelli 🇧🇷Dionamite 🇵🇹Rustic Red Door Co. 🇺🇸Julie Solomon 🇺🇸Hospital Santa Catarina 🇧🇷Quality of Life 🇺🇸Ubiminds 🇧🇷CYMACO 🇧🇷Suzy Ashworth 🇬🇧Polopiqué 🇵🇹Transmagna 🇧🇷BTA Aditivos 🇧🇷Chrysalis AI 🇺🇸Consistem 🇧🇷Safe Life Defense 🇺🇸Anna Bey 🇸🇪LawAI 🇳🇴Neen James 🇺🇸Karla Vivian 🇧🇷juridiskabc 🇳🇴Rich Litvin 🇺🇸Nathan Barry 🇺🇸Dana Vollmer 🇺🇸
Fifteen years in.
Still breaking things to understand them.
I design products caring about the business behind the brief more than the pixels on the screen. I started before UX had a clean career path or twenty naming conventions for the same job, learning by building and breaking things until I understood why they worked.
Today most of my time goes to diagnosis. A weak metric is rarely just a design problem... sometimes it's positioning, sometimes the copy is doing quiet damage while the layout takes the blame. Finding that out is the job.
The last two years added a new layer: designing AI systems, not just designing with AI. At Hello Seven I led the design side of a full agentic restructure... agent workflows, behavior, and the handoff points where humans take over. Before that: $6M+ in tracked outcomes, margins up to 65% leading a team at GIF, and work across all continents.
People sometimes call me the butter: I spread across strategy, UI, code, data, and mentoring designers who are still figuring it out. Fifteen years in, and the craft still hasn't let go.
01020304Open the wall
Redesigning the operating system of a design studio
Led a studio design team through a full process overhaul — new tools, tighter briefs, better feedback culture. Delivery times dropped 70%, margins hit 65%, and the team did it all on a four-day workweek.
Open case study
Designing AI-powered coaching infrastructure for women entrepreneurs
Product systems, curriculum taxonomy, coach discovery, and AI coaching tools behind $6M+ in tracked conversions.
Open case study
Translating Agency Strategy into a Website That Could Sell It
A 50-person agency with a methodology clients couldn't see. As sole designer, I structured the site around making it legible and built an orbital icon system with one rule: no icon could literally represent its concept. Seven-plus pages shipped, live largely as designed.
Open case study
Replacing PDF dependency with buyer-centered product discovery
Rebuilt the B2B catalogue platform for the textile core of one of Brazil's largest fashion groups. Buyers had abandoned the site for printed PDFs; the new IA followed how they actually shop for fabric. Traffic up 312% in six months, partner NPS from -93 to +42 in one quarter.
Open case study
Visual Archive
Random stuff
Bite-sized work samples
Berthribbble
Not every good piece of work becomes a case study. This is everything else — UI explorations, visual experiments, shots that didn't make the portfolio but show how I actually think with a blank canvas.
36+Pieces
23+Projects
UI · CONVERSION · NO-CODE · BRANDING · LEADERSHIP · CSS · UX RESEARCH · DEV HANDOFF · DATA ANALYSIS · MENTORSHIPUI · CONVERSION · NO-CODE · BRANDING · LEADERSHIP · CSS · UX RESEARCH · DEV HANDOFF · DATA ANALYSIS · MENTORSHIPUI · CONVERSION · NO-CODE · BRANDING · LEADERSHIP · CSS · UX RESEARCH · DEV HANDOFF · DATA ANALYSIS · MENTORSHIPUI · CONVERSION · NO-CODE · BRANDING · LEADERSHIP · CSS · UX RESEARCH · DEV HANDOFF · DATA ANALYSIS · MENTORSHIP
Testimonials
Real words from people(I didn't beg)
Unprompted. Unfiltered. Unsponsored.
Henrique is one the greatest designers I know! He is incredibly talented and skilled as a designer. His UX and UI capabilities are truly amazing, and his technical expertise in both development and design process is impressive. But his biggest strength is on his design leadership, mentoring junior designers, guiding the team and teaching everything he can with great sense of humor and empathy!
Henrique is so much more than a talented designer — he’s a true creative strategist. He didn’t just translate words into beautiful, digestible visuals; he considered the entire user experience, ensuring every design served a clear purpose and supported the bigger vision. His work is both impactful and intentional, blending aesthetics with strategy in a way that elevates every campaign. Beyond his creative brilliance, I deeply appreciate his directness, his willingness to engage in honest conversations, and his ability to tackle challenges head-on.
Henrique is a joy to work with. He is responsive, willing to troubleshoot and thinks creatively. He has a lot of knowledge of Wordpress. I would definitely recommend him for companies looking for freelance talent. Thanks Henrique!
I have worked with Henrique on a number of occasions and have been pleased with the quality of his work, his communication, and his desire to create a result that exceeds the goal. I definitely recommend Henrique and I am a huge fan of the quality of work he creates.
It's not often you come across a talent so reliable and skilled that you make them your go-to recommendation for top-tier clients - that's exactly what Henrique has become for me. I've had the privilege of working with many designers, yet Henrique stands out as the beacon of excellence in UI & UX design. His ability to foresee the final result and ensure everything works has made him my first choice for projects that demand nothing but the best.
I've known Henrique since I joined the coaching program "The Ambitious Creatives Booked Solid" in 2021, and I can't speak highly enough of him. He's not just an outstanding UI design mentor but also an incredible friend who brings a sense of joy and humor to every interaction. I wholeheartedly recommend Henrique for any creative endeavor. I'm grateful to have him as a friend and mentor, and I'm sure his positivity and creativity will continue to inspire those around him.
We worked together on challenging projects and I recommend Henrique as a specialist in User Experience Design and Web Design. His exceptional ability to create engaging and functional user experiences is remarkable. Henrique is a dedicated, creative professional who is always up to date with the latest trends. I am certain that he would be a valuable addition to any design team!
What working together looks like
I work with companies that need a senior designer who ships, and with founders who want someone to help build the thing... not hand off a Figma file and disappear. I do strategy, I do data, I do dev handoff, and I do the follow-up nobody asked for but everyone ends up needing.
8+
Industries Worked InEnd-to-end product design: flows, states, design systems, and documentation engineers can actually build from. Lately that includes the AI layer... designing how agents behave, what they handle, and where humans take over.
Pages and flows built around what users actually do, tracked with GA4, Clarity, and Hotjar. I've moved conversion rates from 6% to more than 25%. The work starts with the data, not the aesthetics.
Team structure, process, and mentorship for design orgs. I've led eight-person teams through tight deadlines and cut delivery time by 70% by fixing the workflow before touching the work... while the studio ran on a four-day workweek with margins up to 65%.
Got a problem worth solving?
I'm best for companies that need a product designer with range... strategy to systems to live URL... and for teams looking for more than someone to "just make it pretty". If that sounds like you, let's talk. I won't put a 48-hour response time in my signature.
